Direct Agents has unveiled Kanopy AI, a marketing intelligence platform designed to simplify and supercharge how brands analyze and act on their marketing data. This AI-powered tool transforms fragmented, cross-platform data into real-time, actionable insights accessible through a natural-language interface.

Direct Agents, a leading independent full-service marketing agency, announced the launch of Kanopy AI, a cutting-edge marketing intelligence platform that transforms how brands manage, analyze, and act on marketing data. Powered by artificial intelligence, Kanopy AI delivers real-time insights and cross-channel performance visibility, all through an intuitive, natural-language interface.

“What makes Kanopy AI truly revolutionary is its ability to democratize data access across marketing organizations,” said Josh Boaz, Co-Founder and Managing Director at Direct Agents.

Marketing Technology News: MarTech Interview with Linsday Bayuk, Chief Marketing Officer @ Fullstory

In today’s fragmented digital landscape, marketers face growing complexity: disconnected data across platforms, time-consuming manual analysis, and inconsistent reporting standards. Kanopy AI addresses these challenges through a comprehensive three-phase approach:

• Data Foundation: Audits and structures marketing data with consistent KPIs and secure governance protocols, creating a unified view of performance.
• Intelligent Connections: Seamlessly integrates with major platforms, including Google, Meta, TikTok, Amazon, and dozens more, enabling real-time data flow and cross-channel visibility.
• AI-Powered Insights: Leverages advanced large language models to deliver instant answers to complex marketing questions, uncover hidden trends, and drive smarter, faster decisions.

“Kanopy AI empowers marketers to move from data overload to data intelligence—saving time, surfacing hidden insights, and driving measurable results,” said Dinesh Boaz, Co-Founder & Managing Director at Direct Agents. “This platform transforms how marketers interact with their data, eliminating tedious manual processes and unlocking strategic insights that were previously buried in spreadsheets and disparate systems.”

“What makes Kanopy AI truly revolutionary is its ability to democratize data access across marketing organizations,” said Josh Boaz, Co-Founder and Managing Director at Direct Agents. “Team members at all levels can now ask complex questions in plain English and receive immediate, actionable insights without specialized data science expertise.”

Marketing Technology News: Invisible but Influential – The Martech You Don’t See

“Developing a non-generic AI that’s truly tuned into each brand, and can provide reliable strategic outputs has been our day 1 goal. Kanopy AI is the connective tissue between performance, strategy, and real-world context,” said Joseph Belafonte, SVP of Product, Data, and User Experience. “Providing all users with easy access to powerful AI insights and recommendations that reduce time to action and propel growth.”

With a streamlined implementation timeline of just 9-13 weeks, Kanopy AI is designed to deliver value quickly while scaling with businesses as they grow. The platform continuously learns from interactions, becoming more personalized and intelligent over time.

Direct Agents hosted an exclusive demonstration of Kanopy AI on Thursday, May 8, 2025, showcasing its capabilities through real-world use cases.