Cadent, the predictive advertising company, announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud.

Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities in Google Cloud for use at scale in programmatic advertising.

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For advertisers, agencies, and media sellers, Cadent’s selection of Google Cloud solutions will bring more robust predictive modeling, audience insights, and automation into The Cadent Platform, leveraging Google’s Gemini models to include:

• Enhanced Audience Intelligence: Utilizing Google Cloud’s Vertex AI and Agentspace platform to enhance Cadent’s real-time predictive models, including the processing of contextual signals at scale for more nuanced audience segmentation and targeting.
• Smarter Campaign Optimization: Scaling Cadent’s real-time optimization models to predict campaign performance, automate bid strategies, and optimize ad delivery across diverse inventory sources.
• Advanced Measurement & Attribution: Consolidating ML models to allow for more sophisticated cross-screen measurement, deduplication, and attribution modeling.
• Predictive Forecasting & Inventory Management: Employing ML for more accurate inventory forecasting supporting mixed media modeling and yield optimization for publishers and advertisers.
• Ad Marketing Integrations and Partnership: Activating Google Cloud’s wide ecosystem of advertising technology to drive a more integrated and automated workflow between the Google Ad Stack and the Cadent Platform

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“Setting the new standard in real-time predictive advertising requires a unified, scaled platform to deliver advertiser outcomes,” said Eoin Townsend, Chief Product and Technology Officer, Cadent. “Partnering with Google Cloud allows us to extend the AI at the core of the Cadent Platform with Google Cloud’s world-class infrastructure capabilities. Together, we are redefining what’s possible in real-time predictive advertising.”

“Google Cloud is committed to providing the advertising industry with the technology infrastructure and AI capabilities needed to innovate and thrive in a data-driven world and we are excited to partner with Cadent. By leveraging Google Cloud’s scalable real-time infrastructure, Cadent can help unlock significant new value for advertisers and publishers navigating the future of television,” said Sam Sebastian, Vice President, North America Regions, Google Cloud.